Technical product marketing
Positioning, narrative, and GTM for developer tools, AI-native products, and complex B2B motions. Outcomes over adjectives.
Launches and narratives where technical accuracy and GTM clarity had to move together.
Example Co · 2025-09-01
Led positioning and launch narrative for a developer-facing release; paired with sales enablement and a measured rollout.
↑ qualified trials in first 30 days
Example Co · 2025-04-15
Framed the experiment, aligned GTM and product on success metrics, and shipped messaging that matched the in-product experience.
Clear read on activation, not just clicks
Stream-of-consciousness notes on tools, process, and what changed my mind—lighter than case studies.
What changed in my workflow when drafting became cheap—and where I still insist on slowing down for judgment calls.
Stream-of-consciousness capture in Notion, then one pass for structure. The site you are reading is built the same way.
A running repository of talks, enablement, campaigns, and artifacts—filter the full list on the archive page.
Spanning 2023–2025 (3 entries in index)
I sit at the intersection of product, engineering storytelling, and revenue teams. The work I show here is a mix of launches I led, narratives I shaped, and the messy notes I keep while learning new stacks.
Read moreSay hello for collaborations, advisory, or a conversation about your next launch.